Brand Manager

Việc Làm Hải Dương
Brand Manager

  • Địa điểm tuyển dụng: Hà Nội, Hải Dương
  • Mức lương: Thương lượng
  • Hết hạn: 31/12/2023
  • About Company|

    YODY is a fashion company founded by Vietnamese in 2014, so far YODY has 250+ stores nationwide, 7 offices (Hanoi, Hai Duong, Da Nang, Ho Chi Minh), and 2 manufacturing factories. The scale of about 5000+ employees.
    With the mission: bring Vietnamese fashion brands with good materials, and good services to customers in regions, regions of Vietnam and the world. Building a YODY community with a full and happy life. All YODY members are in a state of readiness and working every day to realize their desired goals.

    Summary Dept

    Marketing Department is responsible for advising the BOD on issues related to brand development, distribution channel development, building new product brands, identifying target customers, and supporting other departments in the company to implement marketing plans.

    Summary Position

    Brand Manager has the role of planning, building, and managing YODY’s brand image, to create widespread brand recognition and create brand positioning to targeted customers.

    Key Responsibilities

    Brand Strategy
    – Build and implement a comprehensive brand strategy, including defining KPIs (Performance Indicators) to measure brand health.
    – Monitor brand health metrics such as brand recognition, customer satisfaction, and market access. Apply necessary measures to improve and maintain these indicators.
    – Propose and implement marketing and promotional activities to enhance brand recognition and brand positioning in the minds of customers and in the fashion market
    – Regularly evaluate and reposition brand position in the fashion industry.
    – Participate in building relationships with brand-related partners

    Identify insights and manage brand communications to customers
    – Work closely with the Market Research department to conduct in-depth marketing research on the market and customers, thereby shaping important insights.
    – Analyze and apply information obtained from market research to propose product development options and product stories that suit customer needs and expectations.
    – Build and maintain positive relationships with customers through communication channels and brand events.

    Develop and implement Product Marketing Strategy
    – Devise marketing strategies based on market research and data analysis.
    – Design and implement creative marketing campaigns, including advertising, communications, events, and social media.
    – Ensure that new products and existing product lines are consistent with the brand strategy and meet market needs.
    – Monitor the performance of product marketing and brand marketing activities and propose necessary adjustments.
    – Be the main liaison between the marketing department and internal departments such as production, design, and sales to external agencies such as agencies, press, KOC/KOLs, etc… to ensure that the product and brand message performed consistently.

    Key Requirement
    – Bachelor’s Degree in Marketing, international business and related fields
    – At least 2-4 years of experience in the fashion marketing/FMCG industry
    – Have outstanding business thinking, analytical skills, and good communication skills
    – Have a strong progressive mindset and the ability to work independently in a challenging environment
    – Have a “growth mindset”, and creative skills
    – Good English communication is an advantage

    Working time and place
    – Work from Monday to Saturday/week
    – Add: choose 1 of 2 offices
    + Hanoi Office: No. 90 Nguyen Tuan Street, Thanh Xuan District, Hanoi Capital
    + Hai Duong Office: An Dinh, Viet Hoa, Hai Duong (with shuttle bus from Hanoi to HD)

    Benefits for you

    WIN – WIN income/bonus philosophy: get on a boat to conquer the big sea, and divide fish at the end of the year:
    + Year-end bonus: 1-3 months of average income
    – The company is a school: The company pays 100% of internal/external courses
    – Different corporate culture: Service culture, young and dynamic environment, many opportunities for promotion
    – And other policies and benefits:
    + 12 days annual leave
    + Pay insurance when officially according to regulations
    + Allowance for meals, and travel expenses in addition to the above income as prescribed
    + Celebrate birthdays, travel 1 – 3 times/year at home and abroad, enjoy special treatment policies from the company (Bonus on purchase points, Training on soft skills, Per diem policy for own management position, Free Library, Offline art – interesting gameshow, …)

    Connect with YODY
    – Phone/Zalo: (Ms Thuy)

    YODY invites you to find out more information at:

    Connect with YODY
    – Phone/Zalo: (Ms Thuy)

    YODY invites you to find out more information at:

    Thông tin khác

    Lương: Thương lượng
    Phòng ban: Phòng Marketing
    Thời hạn hồ sơ: /2023

    Nộp hồ sơ liên hệ

    Công Ty Cổ Phần Thời Trang Yody – Chi Nhánh Hải Dương

    ĐỊA ĐIỂMĐường An Định, Phường Việt Hòa, TP.Hải Dương
    Công Ty Cổ Phần Thời Trang Yody - Chi Nhánh Hải Dương

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